{"id":19321,"date":"2024-06-10T17:35:16","date_gmt":"2024-06-10T17:35:16","guid":{"rendered":"https:\/\/realtorparty.realtor\/?p=19321"},"modified":"2024-06-10T17:54:36","modified_gmt":"2024-06-10T17:54:36","slug":"santa-fe-realtors-promote-diverse-housing-options-in-housing-strapped-region-2-3-2-2-3-2-2-2-2-2-2-2-3-3-2-3-2-2-2-2-2-2-4-2-4-2-2-3-2-4-2-2-3-2-2-2-2-3-3-2-2-3-2-2-2-3-2-3-2-2-2-2-3-3-2-2-2-3-2-2-19","status":"publish","type":"post","link":"https:\/\/realtorparty.realtor\/homepage\/success-story\/or-im0624","title":{"rendered":"Oregon REALTORS\u00ae Conduct \u2018People for an Affordable Oregon\u2019 Campaign in Support of Key Housing Legislation"},"content":{"rendered":"\"\"<\/a>In Oregon, there is no shortage of political will to solve the state\u2019s severe housing crisis, but the devil, as they say, is in the details.\r\n\r\nLast year, on Governor Tina Kotek\u2019s first full day in office, she signed an executive order to produce 36K units of housing per year for the next ten years and established the Housing Production Advisory Council.\u00a0 During that same session, the legislature passed a major bill reforming the process for planning for and creating housing across the state.\u00a0 But a second bill addressing two significant barriers to development \u2013 the permit review process and availability of buildable land \u2013 failed by a single vote.\u00a0 In the following short session, early in 2024, Oregon REALTORS\u00ae<\/sup> pulled out all the stops to ensure passage of the critical legislation. \u00a0Polling services and an Issues Mobilization Grant<\/a> from the REALTOR\u00ae<\/sup> Party helped them to get it done.\r\n\r\nRegarding the legislative struggle over permitting and land use, Jeremy Rogers, the REALTORS\u00ae<\/sup>\u2019 General Counsel and Director of Government Affairs, explains that the development sought by pro-housing advocates is not entirely at odds with Oregon\u2019s strong environmental values. \u00a0\u201cIt\u2019s a dichotomy that needs to be understood with more nuance: as REALTORS\u00ae<\/sup>, we, too, espouse Oregon\u2019s core environmental values.\u00a0 We recognize that our open spaces are what make Oregon so attractive to so many, and we\u2019ve advocated for density, supporting bills in favor of duplexes, triplexes, and cottage clusters.\u00a0 We\u2019re not advocating for sprawl, and housing isn\u2019t the opposite of conservation.\u201d\r\n\r\nThrough polling that Oregon REALTORS\u00ae<\/sup> conducted in January with support from the REALTOR\u00ae<\/sup> Party, they learned conclusively that Oregonians, in fact, want even broader options to achieve homeownership.\u00a0 As Brock Nation, the organization\u2019s Policy Director, observes, the data confirmed what they already knew, anecdotally:\u00a0 the number one desire of residents seeking housing is a single-family home, big enough to raise a family, rather than small, high-density apartments.\u00a0 \u201cThe intensity was also clear,\u201d he reports: \u201cWe knew that home ownership was a high value, but how important was it?\u00a0 A whopping 74% reported it as a high priority; and in communities of color, the figure was 94%.\u201d\r\n\r\nArmed with this data, the REALTORS\u00ae<\/sup> secured an Issues Mobilization Grant from the REALTOR\u00ae<\/sup> Party and launched \u2018People for an Affordable Oregon \/ YES on SB 1537\u2019, a campaign that targeted several legislative districts where the debate between development and land conservation was especially heated.\u00a0 \u201cWe wanted to make sure these legislators heard that housing was the stated priority of their constituents,\u201d notes Nation.\u00a0 \u201cThe campaign served as the voice for Oregonians who want to own, not rent, and who want three-to-four bedrooms to house their families.\u201d\u00a0 A digital advertising campaign encouraged visitors to click through a website to contact lawmakers, and a members Call for Action applied additional pressure.\r\n\r\nIn addition to these components, reports Rogers, \u201cOur contract lobbyist, Jodi Hack, worked night and day with the governor\u2019s office to get the bill in a better place to secure more votes.\u00a0 We were about to launch the text messaging portion of the campaign when we learned the vote was in the bag.\u201d\u00a0 The combination of polling, the digital campaign, and the efforts of the dedicated Mrs. Hack effectively conveyed the constituents\u2019 demand for housing production, he says: the bill was passed by an overwhelming majority in both legislative chambers.\r\n\r\n\u201cThe resounding message is that this has been a great first step, but we\u2019re not done,\u201d states Rogers.\u00a0 \u201cThis last session was a big win, with the bill focused on production; next session, the focus will be on homeownership \u2013 another important Oregonian value.\u201d\r\n\r\n\u201cFollowing a major win in 2024, thanks to the efforts of our members, staff, and lobbyists,\u201d noted Jenny Pakula, Chief Executive Officer of Oregon REALTORS\u00ae<\/sup>, \u201cwe have a coalition in the works for the 2025 session, including private sector and non-profit partners. Oregon REALTORS\u00ae<\/sup> will be ready for the coming year and look forward to future advocacy wins.\u201d\r\n\r\nTo learn more about how Oregon REALTORS\u00ae<\/sup> is working to increase the state\u2019s housing production, contact Brock Nation, Policy Director, at bnation@oregonrealtors.org<\/a> or 503.891.9292; or Jeremy Rogers, General Counsel and Director of Government Affairs, at jrogers@oregonrealtors.org.","protected":false},"excerpt":{"rendered":"With insights gained from REALTOR\u00ae Party polling, Oregon REALTORS\u00ae launched an Issues Mobilization campaign to persuade legislators to approve critical legislation addressing the state\u2019s ongoing housing and homelessness crises. The resulting passage of SB 1537 brings important land use and permitting reforms to the housing production process.","protected":false},"author":3,"featured_media":19359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,33,296],"tags":[510,414,454,1825],"class_list":["post-19321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-us","category-success-stories","category-success-story","tag-action-grants","tag-issues-mobilization","tag-oregon","tag-oregon-realtors"],"acf":[],"_links":{"self":[{"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/posts\/19321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/comments?post=19321"}],"version-history":[{"count":0,"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/posts\/19321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/media\/19359"}],"wp:attachment":[{"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/media?parent=19321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/categories?post=19321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realtorparty.realtor\/wp-json\/wp\/v2\/tags?post=19321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}